A Convergent TV Platform Built For Agencies

SPARK places TV and CTV for Brand USA and Visit Lauderdale. Here's the attribution that connects every airing to a booking.

SPARK buys linear TV for Visit Lauderdale and Watersound through SPARK Studios -- the creative is produced in-house, the buy is placed. What's missing is two things: CTV/streaming isn't in the mix yet, and there's no attribution layer connecting those linear airings to hotel bookings, bed tax activity, or destination site visits. Tatari adds both.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Visit Lauderdale is AOR -- creative, media planning, and media buying. SPARK already placed linear TV spots in 2025. The 'Never Lose Your Splash' campaign is active. Attribution on those existing buys -- hotel sessions, bed tax activity, destination site visits the morning after each airing -- is the proof that justifies the TV line item at the next board review.
  • → SPARK buys linear but has no CTV/OTT buying capability yet. DMO clients are shifting budgets to streaming. Tatari adds Hulu, Peacock, and HBO alongside the linear buy -- same platform, direct publisher relationships at $10-13 CPM versus programmatic $25-30. The Visit Lauderdale plan gets extended to streaming without a separate vendor.
  • → Visit Florida -- the SPARK campaign reversed 15 quarters of declining Canadian tourism. That result is documented. TV attribution would have proven the specific airings that drove the shift. Dave & Buster's has 200+ locations with measurable in-venue visit and revenue KPIs -- a natural TV attribution client sitting in the current roster.
What Makes Tatari Different?
Visit Lauderdale linear plus CTV in one platform. Every airing measured to hotel bookings and destination sessions.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
A Visit Lauderdale spot that airs Sunday drives Monday hotel search sessions and booking page visits. A Visit Florida airing during travel programming drives destination intent signals by Tuesday. That data is in the dashboard by 8am -- before the tourism board asks what the TV spend drove.
Direct media execution
Tatari holds direct publisher relationships with Hulu, Peacock, HBO, and every major linear network. For Brand USA and Visit Lauderdale, that means guaranteed placement in travel, sports, and lifestyle programming -- the environments where trip planning intent is highest. Context that matches the creative SPARK produces.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Linear and CTV planned, bought, and attributed in one platform for Brand USA, Visit Lauderdale, Miller's Ale House, and USL. One workflow across travel, QSR, and sports -- not separate buying operations per client per channel.

See our media buying tools for TV
Measurement

Every linear and CTV airing reports the next morning: network, daypart, creative, and the downstream outcome it drove. Siobhan's team walks into the Brand USA or Visit Lauderdale board review with attribution data -- trip planning sessions, hotel bookings, destination site visits -- not GRPs.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
When DAC could prove what TV drove, clients expanded their TV budgets. Brand USA and Visit Lauderdale are destination clients -- when SPARK can show the board exactly what the TV campaign drove in booking activity, the media budget grows.
New revenue
A full TV service line
Proof Advertising (Austin, WPI member) runs Travel Texas TV campaigns. PPK and Mediagistic buy TV in Tampa. None offer attribution. When SPARK can show Visit Lauderdale and Visit Florida what their TV spend drove in hotel bookings, that's the measurement differentiator that wins the next DMO RFP.
Premium access
Inventory beyond programmatic
Visit Lauderdale is the entry point -- existing buy, existing creative, attribution added on top. Visit Florida, Dave & Buster's, and USL follow. One MSA covers the full SPARK portfolio as the roster grows.
Next step for Siobhan
See what Visit Lauderdale's existing linear buy looks like with attribution added on top -- and what it looks like extended to CTV.

Tatari will show what attribution looks like layered onto Visit Lauderdale's current linear buys -- hotel sessions, booking page visits, and destination activity the morning after each spot airs -- plus what the CTV extension looks like on Hulu and Peacock at direct CPMs.

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